Submit Your DEMO TRACK To Adsum Records Here | Record Label When an artist signs a deal with a label, they should see themselves as an investment of the record label.Artists don't get paid if they are with a record label.The record label lends them money that is to be paid back if/when the artist makes it.Suppose that a music label gives a band a $250,000 advance to record an album.The label agrees to do so in return for 90% of the sales.